At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest marketing trends.”What's Hot?” and “What's Next?” are always the most common questions when I give webinars and talks! As we near the end of the first month of 2016, and people look to the year ahead, the interest increases. Since it's that time again, in this post and a series of others looking at customer lifecycle tactics, I'll look at what I see as the latest trends in marketing which look set to continue into the rest of 2016.

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